About us

Founded être belle Cosmetics was founded in 1982 by our Managing Director Harry Emich. As être belle Beauty System, the company launched the first care products of the aloe vera line on the market at that time. With a lot of passion and tireless effort, the products are improved, the range expanded and finally the deserved success was achieved.

Almost 20 years later, we moved into a new, larger building in Flein near Heilbronn, which still forms the international headquarters of the company today.

In the summer of 2013 we solemnly opened our first concept store in the Skyline Plaza in Frankfurt. There, and in our two stores in Berlin and Stuttgart, you can be pampered with our products today for various treatments and we will be happy to advise you.

Today, almost 40 years after its foundation, our products still stand for exclusive cosmetics, wellness products and professional treatment systems worldwide.

Years of experience
Exporting countries

How it all began...

Foundation être belle Cosmetics
1 April 1982

With decorative cosmetics from Italy, Harry Emich laid the foundation stone for the now globally successful company, être belle Cosmetics Vertrieb GmbH.

Our first care products
Year 1984

In addition to the make-up products, we developed our own care products from 1984. The very first cream from être belle was our aloe vera carotene cream, which has been successfully included in our range to this day.

Construction of the 1st business building
Year 1986

In Flein near Heilbronn, we are laying the foundation stone for the first commercial building. Three years later, we expanded the premises with an extension.

In 2000 we expanded with a new, even larger building. It is from here that our success is still controlled today.

Establishment of the company's own laboratory
1 January 2007

At the beginning of 2007, we took over our production ourselves and Harry Emich founded our sister company Pfeiffer Laboratories. Since 2009, the development and production of our cosmetics has been carried out in the annex building on our company premises.

Opening of the 1st Concept Store
August 29, 2013

In order to offer our customers a place to relax and have professional advice, we opened our first concept store at the Skyline Plaza in Frankfurt. In the following year, two more concept stores opened in the Mall of Berlin as well as in the Gerber Stuttgart.


Every day, we can observe the creation of our additional company building. In the summer, the new building is to be purchased with additional storage spaces and other machines.