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About Us

être belle Cosmetics was founded in 1982 by our managing director Harry Emich. Under the name of être belle Beauty System, the company launched the first care products in the Aloe Vera line. With a lot of passion and tireless commitment, the products got improved, the range expanded and finally the well deserved success set in.

Almost 20 years later, we moved into a new, larger building in Flein near Heilbronn, which is still the company's international headquarters today.

In the summer of 2013 we opened our first concept store at the Skyline Plaza in Frankfurt. There, and in our Two other stores in Berlin and Stuttgart you could indulge yourself with various treatments and get detailed advice on the perfect skincare line for you skin.

Today, almost 40 years after our founding, our products still stand for exclusive cosmetic products, wellness products and professional treatment systems around the world.

years of experience
export countries
beauticians working with our products

Our story

Establishment of être belle Cosmetics
April 1, 1982

With decorative cosmetics from Italy, Harry Emich laid the foundation for the now globally successful company être belle Cosmetics Vertrieb GmbH.

Our first care products
Year 1984

In addition to the make-up products, we started developing our own skincare products from 1984 onwards. The very first cream from être belle was our aloe vera carotene cream, which is still successfully in our range to this day.

Construction & occupation of our 1st business building
Year 1986

In Flein near Heilbronn we lay the foundation stone for the first commercial building. Just three years later, we expanded the premises.

In 2000 we expanded with a new, even bigger building. Our success is still controlled from here today.

Establishment of the company's own laboratory
January 1, 2007

At the beginning of 2007 we took over our production ourselves and Harry Emich founded our sister company Pfeiffer Laboratories. Since 2009, the development and production of our cosmetics has been carried out in the adjoining building on our company premises.

Opening of our 1st concept store
August 29, 2013

In order to offer our customers a place to relax and get professional advice, we opened our first concept store in the Skyline Plaza in Frankfurt. In the following year, two more concept stores opened in the Mall of Berlin and at the shopping center Gerber in Stuttgart.


Every day we can observe the development of our additional company building. Soon, the new building with additional storage spaces and more production rmachines is to be occupied.